Very funny campaign from K-Swiss. Clearly a brand that "gets" how to use content and story rather than just make ads.

And the best Keynote speech ever...

These guys are amazing: Punchdrunk Theatre.

Thanks to Florian Schmitt from Hi-Res for introducing me to these guys. 

I'm obsessed with "story" at the moment. Lots of inspiration coming from every direction so I thought I'd better share some of it. This one is probably fairly well known but a nice place to start...

Guess what I'm (meant to be) doing?

This little mixtape is designed to ease the pain of the GST return. Mostly chilled kiwi tunes with a few ironic titles and a couple of "get me the f**k outer here" thumpers.

Featuring Flight Of The Conchords, Finn Brothers, Supergroove, Breaks Co-Op, The Phoenix Foundation

mixtape.co.nz

"Rain Day" by Mayer

make your own mixtape at

www.mixtape.co.nz

http://www.ukulele.co.nz/tour.html

SOUL VID’ / FLAT & STREET REVOLUTION from Soul Bmx Magazine on Vimeo.

FLAT & STREET
THE FRENCH CONNECTION
 
It was inevitable, using the same environment, flat and street would connect one day and create a new evolution (a revolution ?) of bmx riding. After legends like Dave Voelker, Paul Osicka, Chad De Groot, Akira Okamura or even Steve Hamilton for his nosemanual, the world best flatlander Matthias Dandois wanted to explore new horizons and transfer his incredible skills to the streets, creating a new style of riding. Close witness of this, we (soulbmxmag) wanted to associate the other french bmx genius Florent Soulas, and Guillaume Le Goff (aka libellule) a super tech back wheel street rider from paris to make an article in soul #72 where the guys explain this new thing and also in this beautiful (i think) video from our unique Hadrien Picard who is showing the hard working and talented french connection in some incredible and never seen moves.

www.soulbmxmag.com